Recreating the image for an emerging brand that connects sustainable manufacturing and the increasing consumer needs for low impact products by highlighting the transparency behind new material solutions. GOOD CYCLE is one of the pioneers in this material revolution and to create a competitive business position, the team decided to create a new brand image that resonates with the businesses and consumers who share the vision.
challenge
To communicate goodness and circularity through a clean and sharp visual identity that breaths passion and enthusiasm has been the goal of this rebranding project. With its solid foundation in material innovation and manufacturing, GOOD CYCLE hopes to invite more people into the world of upcycling and material goodness with the new branding that communicates the behind-the-scene stories at GOOD CYCLE. Under Vacuum brings the new brand to life that combines aesthetics and functionality.
approach
GOOD CYCLE is a team of passionate practical idealists. Through in-depth interviews and co-working sessions, we were able to work together to bring instinctive ideas to life that matches the founding team’s vision.
sense
passionate and emotional color usage with semiotical application of Chinese charactor in visual and shapes.
well-being
surfaced the underlying good will about improving long term human well-being via sustainable material and product solutions.
cutting-edge
re-invented the tag system in order to deliver strong and consistent exposure of material sustainability.
